Now live · SMS · WhatsApp · PBX · CRM · AI
Connect faster · Reach further · Scale smarter

Every customer. Every channel. One dashboard.

The all-in-one communication platform built for Nigerian businesses. SMS, WhatsApp, Cloud PBX, CRM, and AI — no tech team required.

Start free — ₦2,000 credit → Watch demo ▶
99.9%
Uptime SLA
7
Channels unified
37M
Nigerian SMEs
<10min
Setup time
app.pathwave.io/dashboard
Dashboard
Bulk SMS
WhatsApp
Cloud PBX
Social Inbox
CRM
Smart Campaigns
AI Assistant
Analytics
Billing
48,291
SMS today
2,847
WhatsApp
134
Active calls
₦48.5k
Balance
Message volume — 14 days
Scroll to explore
Everything in one platform

Stop juggling 5 apps.
One dashboard rules all.

Every tool your Nigerian business needs to communicate, sell, and grow — with AI built in.

📱
Bulk SMS
Send thousands of personalized messages in seconds across all Nigerian networks. AI writes your campaigns for you.
MTN · Airtel · Glo · 9mobileDelivery reportsSchedulingAI writer
💬
WhatsApp Business
Real-time 2-way inbox, broadcast campaigns, and AI-powered smart replies.
Real-time chatBroadcast
📞
Cloud PBX
Virtual phone system with IVR, call routing, and browser-based agents. No hardware.
IVR menusCall recording
📸
Social Inbox
Instagram DMs and TikTok messages unified in one inbox. Reply from Pathwave.
InstagramTikTok
🎂
Smart Campaigns
Automated birthday, festive, and monthly campaigns — personalized, zero effort.
BirthdaysChristmas · Eid
🧠
AI Assistant
Write campaigns in seconds, get smart reply suggestions, analyse your customer data, and ask anything about your business in plain English. Powered by Claude.
Campaign writerSmart repliesData insightsPowered by Claude
👥
CRM + Pipeline
Unified customer profiles, deal pipeline, and notes across every channel.
PipelineAudit trail
✉️
Business Email
Send branded emails from your own domain. Birthday designs, festive templates.
Custom domainCampaigns
Simple from day one

Up and running in under 10 minutes

1
Register your business
Create your account in 60 seconds. No card required.
2
Top up your wallet
Add credits via Paystack. Get ₦2,000 free on first top-up.
3
Connect your channels
Link WhatsApp, get a phone number, import contacts.
4
Start communicating
Send your first campaign. Customers start calling.
Built for your industry

Works for every Nigerian business

🏨
Hotels & Hospitality
Booking confirmations, check-in reminders, guest feedback, front desk PBX
🏪
Retail & Boutiques
Promo campaigns, birthday offers, Instagram DMs, customer loyalty
🏥
Clinics & Pharmacies
Appointment reminders, prescription alerts, patient communication
🏫
Schools & Academies
Fee reminders, exam alerts, parent communication, staff coordination
🏦
Finance & Insurance
Transaction alerts, policy reminders, loan offers, customer support
🍽️
Restaurants & Food
Order confirmations, daily specials, reservation reminders, TikTok DMs
🏠
Real Estate
Property alerts, viewing reminders, WhatsApp follow-ups, lead tracking
💇
Salons & Beauty
Appointment reminders, birthday offers, Instagram booking DMs
Simple pricing

Pay with tokens, not confusion

Top up in Naira, spend tokens across every channel. Staff see only token balance — not how much you paid.

1 SMS = 3 tokens
1 WhatsApp message = 6 tokens
1 call minute = 5 tokens
1 email = 2 tokens
AI generation = 10 tokens
🎁 Get ₦2,000 free tokens when you register. No card required.
Top-up bundlesMore Naira = More tokens
₦1,000100 tokens
₦5,000550 tokens+10%
₦10,0001,200 tokens+20%
₦25,0003,250 tokens+30%
₦50,0007,000 tokens+40%
vs the competition

Why businesses choose Pathwave

Feature ✦ Pathwave Termii IntarvAS Africa's Talking
Bulk SMS✓✓✓✓
WhatsApp Business✓✓Partial✗
Cloud PBX✓✓✓API only
Instagram + TikTok inbox✓✗✗✗
CRM + Sales pipeline✓✗✗✗
Birthday & festive automation✓✗✗✗
AI campaign writer✓✗✗✗
Token wallet system✓✗✗✗
Non-technical dashboard✓API-firstPartialDevs only
Naira wallet + Paystack✓✓✓USD
Simple, transparent pricing

Start free. Scale as you grow.

14-day free trial + ₦2,000 free credit. No card required.

Starter
₦15,000
per month
  • 500 SMS credits/month
  • 1 WhatsApp number
  • Basic Cloud PBX
  • 2 team members
  • Contact management
  • Basic analytics
Most popular
Growth
₦35,000
per month
  • 2,000 SMS credits/month
  • 1 WhatsApp + broadcast
  • Full PBX with IVR
  • 5 team members
  • AI campaign writer
  • CRM (5,000 contacts)
  • Smart campaigns
Business
₦75,000
per month
  • 6,000 SMS credits/month
  • 2 WhatsApp numbers
  • PBX + call recording
  • Unlimited team members
  • Full AI suite
  • Instagram + TikTok inbox
  • Multi-location manager
Enterprise
Custom
tailored for you
  • Unlimited everything
  • Dedicated account manager
  • Custom integrations
  • SLA guarantee
  • NCC compliance support
  • 24/7 phone support
What businesses say

Real results from real Nigerian businesses

★★★★★
Before Pathwave I was using three different apps — SMS, WhatsApp, and calling from my personal phone. Now everything is in one place and my staff each have their own login. Complete game changer.
CA
Chidinma Adeyemi
Owner · Chidinma Stores, Lagos
★★★★★
The birthday automation alone has brought back so many customers. We set it up once and it just runs. Customers are always surprised to get a personal message on their birthday.
TK
Tunde Kehinde
Manager · Six Regions Hotels, Abuja
★★★★★
We have 4 branches in Lagos. Pathwave lets me see what each front desk is doing in real time. Staff have individual logins and can only access what I allow. Finally peace of mind.
EB
Emeka Balogun
Director · Apex Insurance, Lagos
Ready to start?

Your customers deserve
better communication.

Join Nigerian businesses communicating smarter with Pathwave. Set up in 10 minutes. No card required.

Start free — ₦2,000 credit → Book a demo
14-day free trial · No credit card · Cancel anytime